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Motion Design

IMQS

MY ROLE:

Motion Design, Storyboarding & Animation

Project Overview:

IMQS develops specialised software that helps municipalities and organisations manage infrastructure assets. Through an ongoing design partnership with the company I worked for at the time, I contributed motion design to marketing and sales materials, making complex technical information easier to understand and bringing the software’s capabilities to life.

Motion Graphics

Motion graphics provided a way to make complex technical information more accessible and engaging. From animated product fact sheets to explainer videos, the work combined information design, visual storytelling and animation to communicate product features and benefits.

I was responsible for storyboarding, motion design and animation for the videos, translating copy supplied by the IMQS team into visual narratives and refining the storyboards based on their feedback before moving into animation.

Gold Paperclip
Torn paper edge
Push pin
More Motion Design

Alongside the main motion graphics projects, the work included videographics, explainer videos, fact sheet videos, and training video. Each format served a different purpose, from explaining product concepts and presenting key information to demonstrating software functionality.

Torn paper edge
Tape 2

IMQS / Explainer video

IMQS / Videographic

IMQS / Fact sheet video

IMQS / Training video